In 2010, BU and BC took center stage in the first Frozen Fenway. (Photo by Kat)
On Friday afternoon, Fenway Park and Hockey East announced the second edition of Frozen Fenway, to be held on January 7, 2012. The outdoor game will feature a men’s hockey doubleheader, with UMass Amherst facing off against University of Vermont and the University of New Hampshire versus the University of Maine.
The game is being sponsored by Hockey East – who owns the event, and thus can decide its participants – and is being heavily bankrolled by Fenway Sports Group. The hope is that the event will bring out crowds of fans from the schools and their alumni bases in Boston.
Hockey East and it’s commissioner Joe Bertagna were eager to schedule up another outdoor game given the popularity of the 2010 edition, which features Boston University and Boston College. But the league wanted to give other non-Boston based schools a chance. Bertanga made that clear in his Friday press conferernce remarks. As reported by BostoInnovation’s Ryan Durling:
“(Bertanga) also acknowledged how generous a gesture it was for FSM to pick up the cost of the event. ‘It’s a bit of a risk to take up the cost, so we really appreciated that. The support from the mayor helped to push it along, too – the game between BU and BC is kind of old news, but bringing four teams from outside of Boston emphasizes our New England roots,’ the commissioner said.”
I have three quick issues with this statement by Hockey East’s commissioner, and the Frozen Fenway 2 in general:
Last I checked, the last two teams to win national championships from the conference were BU and BC. I don’t think any game between two of the best programs in the last decade of college hockey is ever “old news.” Especially when both teams sold out a freezing cold Fenway nearly two years ago, and when they play each other inthe Beanpot, they sell out the Garden, and when they play in their respective home venues, they sell out their venues no matter how awful either’s season is.
You’re taking a giant risk having this game feature teams from outside of Boston. Sure, their fan bases within Boston are relatively strong. However, you’re playing with fire – or more accurately, ice – here. Weather in January is unpredictable, and could impact the travel of those Maine, UNH, UMass and Vermont diehards who will get to those sellout numbers. At least with BU and BC, they have enough fans that can walk or take public transportation to Fenway to fill it.
Then there is the issue of Fenway Sports Group funding Frozen Fenway 2, and not including BC. Fenway Sports Group and the Eagles are joined at the hip. They’re going to have a college hockey event at Fenway Park and not include their prime collegiate partner?
Finally, by having Frozen Fenway 2 consist of two men’s Hockey East games, you run into marginal problems of inequity. Frozen Fenway’s first edition featured a women’s game pitting Northeastern versus UNH. This edition has no women’s component mentioned. The women’s game might not sell tickets, but it’ll never sell if you don’t give it the opportunity to. Plus, you legitimately have more legitimate women’s hockey stars now within Hockey East, players with a bit more name recognition than the league had pre-2010 Olympics. It’s worth a shot, and will save you some angered complaints from Title IX advocates. (Who knows – a women’s hockey game may be in the works and we just don’t know it.)