Photo: Guardian Project/Rocket XL
Remember two weeks ago when I spoke about the NHL Guardian Project -“How To Get My Little Brother to Watch Hockey“? The unveiling of the project’s superheroes is ongoing via Facebook through a voting process. Each vote is entered into a drawing to win a Limited Edition Guardian Project Graphic Novel.
I know the project has come under some fire from established hockey fans, but no matter your likes or dislikes of the project, one has to hand it to the NHL for exploring an collaboration that hasn’t been tried before. If it converts an audience previously untouched by hockey, then the comic book – sport meld will be worth it. For a sport close to reclaiming a spot in the national consciousness, the uncharted territory may be worth it.
Disclosure: This post was sponsored by a PR team related to The Guardian Project, Rocket XL.