Sports writer - Grant writer

Category: Social media (Page 2 of 6)

Social With Impact: Crisis Management In Social Media

On June 18, 2013, I presented at the North by North Shore conference regarding crisis management in social media. Here is my slide deck:

If you attended my presentation, thank you! Below you will find the worksheet and some additional reading material.

Worksheet

Additional Links
“Inside HMV’s Twitter Disaster” LinkedIn

Crisis Response on Twitter: 3 Keys To The First Hour

Dunkin’ Donuts flap proves the power of social media and a cool head,PCWorld

Best Practices for Managing Six Social Media Threats, Visible Technologies

If you would like to chat further about crisis management in social media, please contact me via Twitter (@sportsgirlkat) or email me. There remains so much for all of us to learn about the topic, so I am eager to discuss it with others.

 

 

Just Stipple It

For some of us, writing and doodling are just easier. The Dean (my boss at my full-time job) and I are very alike in that way.

I’ve tried styluses on iPhones, and using an iPad to take notes in meetings, but nothing really compares to handwriting and illustrating notes yourself. Maybe this shows my age, but if it does, I’m fine with it.

The Dean came to me Monday morning with something he had drawn up that morning that he wanted to convert into a blog post. A hand-drawn blog post, if you will. He’s a former graphic designer, so of course a normal doodle by him turns out to be absolutely spot on. But he wanted some specific sections of the doodle to link to external sites, social media and Spotify.

He handed me the doodle and went off his day of meetings. In order to keep his doodle intact but still link out to everything he wanted, I turned to Stipple.

Stipple is a photo sharing site that allows you to upload a photo and place multiple links or text on a photo. You can then share that photo and its links on various platforms (like Twitter and Facebook.)

Here is what Stipple allowed me to do with the Dean’s hand-drawn blog post and links:

 
stippled-photo-49655085

 

 
Pretty awesome, right? The goal is to do one of these each day this week as a way to curate the university’s Senior Week and Commencement activities.

I can’t help but think there are SO many opportunities to use Stipple in both venues in which I work (higher education and sports media.) For example, the US Figure Skating Association (USFSA) loves to share athlete throwback or action photos on Twitter. What if they used Stipple to do so, which would allow them to link to a YouTube video of that particular performance or the skater’s athlete bio? Or even a link to purchase Nationals tickets?

What uses do you see for Stipple?

Be Real: My Three Best Pieces Of Advice For Social Media Newbies (and Oldies, Like Me)

klout logoI logged onto Klout for the first time in a while this afternoon while doing some social media work for the Dean I work for full-time. The social media rating tool, which attempts to score your social media abilities and provides you analytics about your usage, is now allowing users to answer questions on the site to help boost their score.

I let myself procrastinate for a minute and decided to answer one. I had 300 characters to answer the following question: “What are the three most important pieces of advice you can give to someone who is new to social media?” Only 300 characters for that loaded question? I could write a book on that subject! (Maybe I should…someday…when I have time.)

This is what I came up with:

1) Be honest. It’ll keep you engaged longer and make it easier to be on social media.

2) Don’t be afraid to be silent. If you’re real, there are times where you honestly have nothing to share.

3) “Don’t let comparison ruin your joy.” Don’t compare yourself to other users – you’re you.

My answer was very stream of consciousness, so it is not necessarily refined. I think this advice has kept me engaged in social media for as long as I have, and it keeps me going when I have the opposite of those Saturday Night Live Stuart Smalley affirmation moments (“I’m not good enough, I’m not smart enough, and gosh darn it, people don’t like me.” And I do realize that breaking out an early-1990s SNL reference is probably why people don’t like me.)

What are your thoughts? What advice would you give? Am I completely off base?

Not At Social Media Week? Don’t Be Jealous – Make Your Own!

My Tuesday morning Twitter stream is full of colleagues, friends and others I follow boasting about being at Social Media Week in New York City. But for every person at these cool events, there are several of us who don’t have the resources or time to attend, and sit behind their desks and iPhones feeling pangs of jealously.

Put that jealously away – it’s not good for you. (Trust me, I know from first hand experience that this is difficult. But I know that once you get over the jealousy, your head will be in a better place. Dr. Phil moment over….now.) Here are a few ways you can participate in or create your own Social Media Week!

Devote a column on your TweetDeck or a search to the week’s official hashtag: #SMW13. While reading live tweets is not always as inciteful as being there, it’ll catch you up on the key takeaways your colleagues who are in attendance will be bringing back to their workplaces.

Use your free time this week to read a social media related case study or book. I’ll be using my “train time” finishing Solving the Social Media Puzzle by Kathryn Rose and Apryl Parcher, as well as reading the sample case study from the upcoming book Social Works by mStoner, an educational marketing firm. (And if you’re in Boston, I hope you’ll join the crew behind the book at their launch event on Tuesday, February 26th. Yours truly is the event planner. There will be crudite and hummus, so attending is a total no brainer.)

Engage in one Twitter chat this week regarding social media, PR or marketing that you haven’t in the past. Or it can be a chat regarding the industry you wish to do social media work within. If you aren’t available at the exact time of the chat, that’s okay. I know a few higher education and sports chats that are continuous (you can engage with the hashtag whenever you desire, and others will usually jump in.) You can engage whenever it is convenient for you.

Organize an get-together of your own. Bummed you aren’t drinking wine and eating cheese with other social media fanatics? Put together your own tweetup this week or sometime soon. Pick a date or a time (it’s usually easier if it’s a Monday – Thursday, since bars and restaurants tend to be less busy.) Put it out on social media that you’ll be there then and would love to get together with like minded people. Create a easy registration page either on EventBrite or Facebook so you can get an idea of how many people are coming and can make an appropriate reservation if the venue requires it. Make sure people understand food and drink is on their own, and then gather together. It really is this easy – trust me, I put these things together all the time.

Put together a sample presentation of something you have done well on social media. Maybe its responding to Twitter in a crisis situation. Maybe it’s promoting a radio show via Twitter. Maybe it’s nabbing yourself a PA audition with the Boston Red Sox like Twitter user Joel McAuliffe did. Whatever you think you’ve done well on social media, flaunt it. Create a short talk, a guest blog post or a PowerPoint presentation on how you did it. Not doing so is like doing months of “Rock Hard Abs” and not wearing a two piece swimsuit afterward. Not only is sharing your experiences a nice thing to do, it is a chance to brand yourself as someone in the know. That will not only help your career, but it could eventually nab you invites to present at things like Social Media Week.

– Have confidence! Don’t let yourself think for a minute you don’t have as much experience as those who are presenting about social media in New York this week or the lucky few who get to make their living with social media. Social media is only a decade old. It’s hard for anyone to claim to be an expert in something that is ever changing and is younger than a sixth grader. You have time to catch up. Your experiences are valuable, and just because someone isn’t paying you $75.00 an hour for them doesn’t make them less so. Keep on learning, Tweeting, Instagraming and participating. Your day will come!

When Listening To Home Is As Easy As Opening A Browser Tab, Why Is Sports Radio Going National?

A Tune In Radio app screen capture full of post-related goodness.

When Buffalo Bills training camp began in July, Buffalo, NY sports radio station WGR upped their camp coverage. They added the John Murphy Show to their evening lineup, allowing the longtime Buffalo Bills announcer to report in-depth on a Bills team with great expectations.

I listened to the show’s first broadcast on July 26th while on the commute from Boston to Salem, MA from my iPhone via the TuneIn Radio app. I wasn’t alone. When Murphy took his first round of calls around 7:45pm that night, most of his callers weren’t Western New Yorkers, but listeners from North Carolina and Pennsylvania.

When I want to listen to sports radio, I’m no longer turning on a physical radio with knobs and an antenna, but services such as TuneIn. I am no longer limited to the offerings of my geographical area, and I “humble brag” as such all the time on Twitter. When I am able, I listen to WGR, Rochester, NY (my hometown)’s John DiTullio Show on 1280 WHTK, or even radio stations from the Midwest. Even though I have lived here for eight years, I don’t listen to Boston sports radio regularly, because half of my sports interests and allegiances don’t align with the geographic area in which I live.

And, thanks to technology, that is not a problem in 2012.

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What is a problem is something I touched upon in an article I wrote in January for SBNation Boston: large media entities thinking sports radio should go national. The article’s Twitter length synopsis: Smaller regional markets are losing local sports programming in favor of syndicated national programming like Mike and Mike In the Morning and the Jim Rome Show. Continue reading

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