On Christmas Eve morning, the Buffalo Bills’ official Facebook page and Twitter account asked Bills fans: “What will Santa deliver for the Bills today?” The Bills were playing the Tim Tebow led Denver Broncos at 1pm on Christmas Eve. Even Continue reading
When you’re a professional athlete, it can be really difficult to get excited about promotional videos. Especially videos that few fans in attendance will pay attention to (though they should.) In today’s installment of “Did you just roll out of Continue reading
I attended Monday’s Realtime conference in New York City, at which the NHL’s Director of Social Media Marketing and Strategy Michael DiLorenzo gave a case study on how the NHL approaches social media. Of course, it was easily the most Continue reading
I may be super behind the times on this video, but forgive me. I finally saw Steve Young and Jerry Rice’s Van Heusen commercial for JCPenney this Memorial Day. This ad features Young as a professor teaching a class about Continue reading
Hockey fans throughout the social media sphere were up in outrage on Monday afternoon when the Twitter account representing the hockey agent/PR firm Uptown Sports proclaimed statements against gay marriage. Representatives from the firm ended up on sports radio in Continue reading