The Sabres Green Team: Nathan Gerbe Couldn’t Be More Thrilled

When you’re a professional athlete, it can be really difficult to get excited about promotional videos. Especially videos that few fans in attendance will pay attention to (though they should.) In today’s installment of “Did you just roll out of Continue reading

To Reply, or Not To Reply: How Should the NHL Respond to Discipline Via Twitter?

I attended Monday’s Realtime conference in New York City, at which the NHL’s Director of Social Media Marketing and Strategy Michael DiLorenzo gave a case study on how the NHL approaches social media. Of course, it was easily the most Continue reading

Why Taking An Anti-Gay Marriage Approach Is Bad For Hockey Business: A Statistical Look At The Uptown Sports Controversy

Hockey fans throughout the social media sphere were up in outrage on Monday afternoon when the Twitter account representing the hockey agent/PR firm Uptown Sports proclaimed statements against gay marriage. Representatives from the firm ended up on sports radio in Continue reading