Who knew nail polish could bring out the worst in people?

Nail polish manufacturer (they of the crazy names) OPI was concerned with the amount of negativity popping up on their Facebook page. On Thursday, they posted the following image:

OPItroll

If you click on the image or the link above it, you can read the live responses, which are mixed. Some commenters thought that this post only brought more attention to the negative comments and users. Others claimed that OPI themselves were hypocrites because their nail polish names are negative (honestly, this comment boggled my mind, but it is one of the top ones, so it’s worth mentioning.) Still others appreciated the sentiment, and noted that it set an expectation that trolling behavior would not be tolerated and set a good tone for the change moving forward.

I use and study a lot of social media (understatement of the day), and this is the first time I have seen a Facebook page address negativity and trolling behavior this way. There are a few accounts I manage where I would love to be bold and make a similar statement, but I haven’t found the perfect way to.

What do you think of OPI’s statement? Do you think this was a good way to go about addressing what they perceived as a problem on their Facebook page?