Because, sadly, women in sports media, and media in general, often need to look very good to get hired and you can’t see women who are on the radio. Just look at NESN – I don’t want to impugn the broadcasting skills of the likes Kathryn Tappan, Heidi Watney, and the departed Hazel Mae, but it’s no secret as to why they’re on the sports broadcasts rather than women who resemble the ever-talented Jackie McMullin.

Look at Channel 7 News WHDH (granted its news and not sports only, but it is a fine example), when is the last time they hired a new female reporter who wasn’t gorgeous? And look at Fox News Channel on the national level.

To be clear, I’m not endorsing this model, just trying to answer the question “where are the women?” I have little expectation that a new sports station would add anything more than a token hot female sidekick who look good in print ads and remote broadcasts.

See also: WEEI’s “Glenn and Janet” show from the 90s featuring Glenn Ordway and Janet Prensky.