The Boston College – Boston University hockey rivalry has been fought for approximately 91 years, and to some sports fans, it may be one of the best rivalries in all of college athletics. Geography is what makes the rivalry unique, since the two schools lie on the same street, on the same street car line, and in the same hockey conference.

Given that both BC and BU have combined to win the last two NCAA Division I Championships, their tradition-laced rivalry has started to receive additional national attention. Sure to add to this national spotlight will be the November release of The Battle of Comm Ave, a documentary on the rivalry by Utah-based Rival Films. The film will premiere on NESN, with an DVD release following. Rival Films’ Matt Fults agreed to answer some questions about the film, the company’s use of social media, and about his own favorite sports documentaries.

The trailer for The Battle of Comm Ave.

Kat: You are a film studio based out of Utah – given your geography, what made your company want to produce a film about the Boston College – Boston University rivalry?
Matt: Utah is our base camp. A majority of our work is done elsewhere. We’ve filmed in Austria, Switzerland, Chile, Germany, Canada, Alaska, Hawaii, Michigan, California … the list goes on. So what we look for are compelling stories. I’m a big hockey fan, and while the BU-BC rivalry is well known in Massachusetts, it’s not as well known in the rest of the country. Plus my mom is from Reading, MA. That’s a plus.

Kat: I know you don’t want to give away a lot about the film yet, but is there any one part that you can mention that will excite fans of these teams (for example, any new information, a story no one has heard before, etc)?

Matt: I think there’s a couple of good stories that maybe haven’t been told. One involves former BU captain Jack O’Callahan, coach Parker and a coin. There aren’t a lot of secrets when it comes to these schools. What you’re going to see is the origins of the rivalry, how it became so intense, what drives it today, and finally just some terrific anecdotes and stories from players, coaches and others.

Kat: Do you see The Battle of Comm Ave spurring national interest in this storied rivalry, given that college hockey seems to be growing in popularity right now?

Matt: I hope so. One of the reasons we decided to do this was the belief that college hockey is undersold and undertold. It’s a great sport with strong traditions and true powerhouse programs.

Kat: Rival Films is quite active on Twitter and Facebook.  How are you using social media to promote this film and engage with the fanbases of the respective schools?

Matt: Being active doesn’t mean we’re successful. Our Twitter following isn’t impressive! Social media as a tool is new to us – literally within the last couple of weeks. Given the subject matter and the audience, it seems like a worthwhile endeavor. Our hope is to build an early buzz that will translate into greater interest when Fall rolls around, and ultimately the start of college hockey season. We are going to use Facebook and Twitter for contest giveaways and more importantly to announce a DVD presale. Sometime in October you’ll be able to find a link that will enable you to preorder the DVD at half price. So if you’re not following us on Twitter @RivalFilms or not a Fan on Facebook, that’s one less Christmas present for your brother.

Kat: Since you are in the business of creating sports films, what qualities do you think make a great sports documentary? What are some of your personal favorites?

Matt: You mean other than my own? Just kidding. To me, it’s all about storytelling. The quality of the story – and its storytellers – make or break any movie. In the end, the subjects of your film need to be the best storytellers. Narration is there to fill in the gaps. If your subjects aren’t compelling, you better hope the underlying story is or you’re done. One of my favorites is “Step into Liquid” by Dana Brown. On the surface, it’s a surfing movie. But it’s more than that. It examines a culture and a lifestyle. Visually, it’s gorgeous. I’m also a Bud Greenspan fan. He’s a master storyteller.

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Keep up-to-date with The Battle of Comm Ave by following the company on Twitter (@RivalFilms), becoming a fan of the film on Facebook, or checking the company’s website.